The Szabo Stream

 

JOB ALERT: Junior to Intermediate Information Architect

We are looking for a junior to intermediate Information Architect with the mind and aspirations of a senior UX professional.

Salary range is between $50 and $60K.

The job is full time in our Mississauga office (Burnhamthorpe Rd W and Hwy 10)  but we would consider a contract position for the ideal candidate. Here are some the of the elements we're looking for:

  • Designing innovative and effective transaction interfaces for existing and new products and services 
  • Aggressively responding to market and usability testing results, using mockups, prototypes, user flows, and detailed design specification documents to define and communicate interface concepts and requirements, ensuring consistency and ease of use for our customers 
  • Collaborates with product managers, designers, engineers, and a cross-functional business team including representatives from marketing, product management, engineering, and customer support
  • Creates and publishes an inventory of data stores and information components 
  • Initiating usability studies and surveys set objectives, running test sessions, interpreting results and reviewing findings with team members.
If this is you, please reply. We are looking to fill the position immediately.

Best,

Joe Szabo
Director of User Experience
kenna

www.kenna.ca

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Personal Branding vs. Personality

@JasonDojc asks us:
Here's one for the group. What's the difference between personal brand and personality? #smchat


@JoeSzabo says:
Personal Branding is how you want business to think of you. Personality is how you want your dinner guests to think of you if they find a hair in their soup.

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Eagle Man: I've Got Something for You

This golden gem - as bad as the acting, the lighting, and the writing may seem - will stay with you for the rest of the day. Eagle Man has that effect I guess.

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2009 Internet Statistics: "One kickass overview"

Holy poop balls! A truly amazing set of stats eg. 90 trillion emails sent on the internets in 2009. As one reader in the comment thread so eloquently put it, "that's one kickass overview of 2009"

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How Experience Works (The Coming to Jesus Moments)

Looking for some insight into fleshing out this concept a little further.

Near or at the completion of insights, the experience group starts to analyze the data. Based on fact and through continuous collaboration, experience concepts begin to trickle down well before stakeholders can see the final outcome. These experience concepts, or eConcepts, are a work in progress. The intent is to launch early and iterate often based on the data. Marketing is always in beta.

There's still more to come. But that's another day. Client work starts now...

 

Thoughts?

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Site Disclaimer: Internet Explorer 6. Wow!

Hi, if you are coming to this site via Internet Explorer 6, you might not be getting the best experience possible. Honestly, I can't even begin to think about what your entire experience on the internet must be like? (...probably like riding a bike on the highway while cars blow by you on their way to Costco to get gallons of mayonnaise and 60-inch plasma TV's). How will you ever be able to use this website?????? You wont. You're an asshole and your browser is an asshole. So look, I'm going to be honest: I kind of hate you. BUT we c-a-n make this work. Here is what I am going to need you to do: fire up your Toshiba ShitBook© that weighs about 45 pounds, wipe the Cheeto dust off the screen, download Safari ( http://www.apple.com/safari/download/ ), delete Internet Explorer from your computer, punch yourself in the face, and get me a pulled pork sandwich.

Found this gem of text from http://passfail.squarespace.com/

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Digital Digs WEST > The Ten Most Influential Internet Moments, Domino's Pizza, Internet Trends, Branding & Marketing Trends, PANTONE, Lady Ga Ga


Digital Digs WEST Uncovering one golden pixel at a time
January 14, 2010

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Happy New Year! To kick off the decade I took a look at some of the monumental Internet moments of 2009 and trends and resolutions for 2010.  As always, if you have a link you like, please share.
 


The Ten Most Influential Internet Moments of the Decade
The Internet was the story of the decade because it was the catalyst for change in not just every aspect of our everyday lives, but in everything from commerce and communication to politics and pop culture. Here are some of the ones that stood out.

http://tinyurl.com/ygsvplz

New Year Resolution: Domino's Pizza Turnaround
What would you do if your customers told you your food tastes like cardboard? Over and over again. One company, from Ann Arbor, Michigan, decided to tell the YouTubes of the world that they had a problem. And they made a promise to fix it. See how.  

http://tinyurl.com/y9qytcs

Internet Trends of 2009 by Pew Internet & American Life Project
Chock full of data, statistics and links to more data (even a spreadsheet with 4,500 rows of data) about how Americans use the internet, why and how often. If you want a statistic about Internet usage in 2009 you will most likely find it here.  

http://tinyurl.com/yawzzta

10 Branding & Marketing Trends for 2010
Value is the new "black" and "Because I said so" is over.  A brand can't just say it stands for something and make it so. Here are 10 trends that will have direct consequences to the success, or failure, of your clients' marketing efforts.

http://tinyurl.com/ycadk8x

Pantone's Color Prediction for 2010
Every year PANTONE, the color authority people, make a prediction about the color of the year. Come see for yourself what the prediction is for 2010. There's also trend forecast and a SPRING 2010 palette for all you fashionistas.

http://tinyurl.com/yk8ns4e

New Year, New Job: Lady GA GA is the CD of Polaroid
Pop poker-face sensation Lady Ga Ga inked a deal with Polaroid camera to create a new line of Polaroid products. Watch the video to learn more about Lady Ga Ga's role and why she decided the make this partnership happen.

http://tinyurl.com/yd94she

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Touching Marketing's Third Rail: The problem is Publix did nothing wrong

Quite the heated debate going on about a free calendar given away by Publix, a popular grocer in Southern Florida. They marked December 7th as the Islamic New Year, which also happens to be Pearl Harbor Day.

As a Canadian, I would agree that Pearl Harbor Day is an important part of American history, but it's not a national holiday. Islamic New Year is celebrated by millions of people. Even in America. And if it just so happens to fall on Pearl Harbor Day (it's a rolling holiday), then I'm not understanding why this would upset Publix consumers. Is a boycott really necessary for giving away a free calendar?

Wow.

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Why did the Virgin 'Fearless' ads get the boot?

Is it because people said they're "provocative?" Or "too racy?" Or because one of them displays a homosexual smooch?

Either way, straight or gay, smooching is smooching. I think the transit authorities used this raciness as a rouse.

If people complain about everything then why don't the transit people act as swiftly as they did here when their service sucks or their fares are too high?

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Critical Thinking

Found this insightful bit from emergent by design:

"Critical thinking provides each of us with the keys for unlocking our own intellectual independence, leaving us willing and able to explore and solve problems for ourselves."

If we can master our thinking processes instead of memorizing the solution to a problem, 2010 will be interesting for all of us. A new methodology gives us new tools. New tools for effective solutions to a multitude of unfamiliar problems.

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