Digital Digs WEST > Simplicity rules, Poor Customer Service, Google's Algorithm, How To Train Your Dragon, Ford Creates App Store, Starbucks and Foursquare, Cirque du Soleil Social Media


Digital Digs WEST Uncovering one golden pixel at a time
Macrh 26, 2010
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8 Studies Demonstrating the Power of Simplicity
Psychological research on cognitive fluency shows why easy to understand = more profitable, more pleasurable, more intelligent and safer.

http://tinyurl.com/ylkabxs


Poor Customer Service Costs Companies $83 Billion Annually
When thinking of their most satisfying experience, consumers said competent service representatives played the largest role, while proactivity makes a significant difference. Consumers satisfaction is increased when four key needs are met. Read more.

http://tinyurl.com/ygbwrnn


How Google’s Algorithm Rules the Web
Want to know how Google is about to change your life? Read this piece to go as deep as Google let's us go. See how smart their employees are and why they continually rank as the best search engine ever, and why the BINGers agree.

http://tinyurl.com/ycxb85g


How to Train Your Dragon with Facebook Connect  
The new Dreamworks flick that every 8 year old wants to see uses Facebook Connect to help spread the word. Simply connect to your Facebook account then select a friend. This is one the best examples I've seen where Facebook Connect helps spread the word using the power of your social graph on Facebook.

http://tinyurl.com/yhlsuoz


Ford To Create App Store For Cars
Yup, you read the correctly. Ford has announced plans to create an app-store for cars, enabling developers to build software which can run on customizable displays in its vehicles.

http://www.psfk.com/2010/03/ford-to-create-app-store-for-cars.html


Starbucks Fans Can Become ‘Baristas’ on Foursquare  
Location-based mobile services like Foursquare are at the cutting edge of a transformation in the way offline businesses and their customers interact, by breaking down the barriers between the physical and the virtual. Talk about a perfect model for Starbucks.

http://tinyurl.com/yk4b4jo


Cirque du Soleil's social media balancing act
Cirque du Soleil was started 25 years ago by a group of street performers who relied on word of mouth to get attention for their performances. In a way, social media allows Cirque to go back to its roots.

http://tinyurl.com/yhvlbwq


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