Touching Marketing's Third Rail: The problem is Publix did nothing wrong

Quite the heated debate going on about a free calendar given away by Publix, a popular grocer in Southern Florida. They marked December 7th as the Islamic New Year, which also happens to be Pearl Harbor Day.

As a Canadian, I would agree that Pearl Harbor Day is an important part of American history, but it's not a national holiday. Islamic New Year is celebrated by millions of people. Even in America. And if it just so happens to fall on Pearl Harbor Day (it's a rolling holiday), then I'm not understanding why this would upset Publix consumers. Is a boycott really necessary for giving away a free calendar?

Wow.

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